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Objectives for this article:
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A company’s guiding standards, such as values and leadership principles, can be an underpinning element for corporate culture, but only if employees understand what they are actually supposed to do in order to live them. Linking behaviors to values provides a way by which managers can effectively measure whether the values are being lived or not. This enables managers to use the values in a more practical way and to concretely address both positive and negative behaviors.
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