OWN TODAY, SHAPE TOMORROW

Leaders Own Today, Shape Tomorrow by connecting today’s roles, responsibilities, and results to a compelling vision of the long-term strategy. Now more than ever, our future relies on the long-term vision and strategy to guide our day-to-day. What are the consequences of what we do today? How will it affect what we do tomorrow? With ties back to the 1800s, our brands have a shared understanding that what worked in the past, may not work in the future. Leaders are accountable and responsible for day-to-day results, either via direct influence, collaboration, or by working through others. Our performance today sets the conditions for tomorrow. So, while it may be easy to focus on the challenges of today, we must push ourselves to view daily decision-making in terms of how it helps us step towards our future.